When you’re pouring drinks for hundreds of thousands of guests at one of the world’s most iconic festivals, there’s no room for error. Tomorrowland is more than just a party — it’s a pop-up city, and the bars are at the heart of it.
Pourify was there to make sure every drop counted — behind the scenes and behind the bar.
The Challenge: Full Speed, Zero Waste
Festivals bring massive crowds, non-stop energy, and fast-moving bars that serve from open to close. That also means:
- High pressure on bartenders
- Zero time for manual stock checks
- No margin for overpouring or product loss
When the stakes are this high, traditional bar tools just can’t keep up. You need visibility. You need control. You need real-time insight.
The Solution: Real-Time Pour Control
Pourify stepped in with smart pouring technology that gave festival operators eyes on every pour — without interrupting the flow. Each pourer connected seamlessly to the Pourify Hub, with all data routed live to the cloud.
The result?
✅ Instant insight into pouring behaviour across bars
✅ Real-time syncing with POS data
✅ Full operational awareness, from back-of-house to the front line
✅ Zero slowdown for staff or service
All while the festival kept moving at full speed.
The Impact: Data-Driven Festival Ops
Even without changing the way bartenders worked, the impact was huge. Operators gained real-time visibility, were able to track patterns, and responded faster to inventory needs and inconsistencies.
It wasn’t just about catching errors — it was about building smarter systems.
By the end of the weekend, they had:
- Improved consistency across all bars
- Detected pouring trends to streamline resupply
- Gained live operational insights across the full setup
- Built a future-proof model for bar operations at scale
No spreadsheets. No guesswork. Just live data that made better decisions possible.
Why It Matters for Large Events
When you’re moving thousands of drinks an hour, small mistakes become big problems. Pourify offers a level of precision and visibility that festival and event operators simply didn’t have before — until now.
Whether it’s a concert, arena, or multi-day festival, Pourify helps you scale bar operations with full confidence and control.
Your Festival. Fully Poured. Fully Controlled.
We’re proud to support some of the biggest events in the world — helping them serve more, waste less, and stay sharp under pressure.
Because when every drop counts, control is everything.