When you’re pouring drinks for hundreds of thousands of guests at one of the world’s most iconic festivals, there’s no room for error. Tomorrowland is more than just a party — it’s a pop-up city, and the bars are at the heart of it.
Pourify was there to make sure every drop counted — behind the scenes and behind the bar.
Festivals bring massive crowds, non-stop energy, and fast-moving bars that serve from open to close. That also means:
When the stakes are this high, traditional bar tools just can’t keep up. You need visibility. You need control. You need real-time insight.
Pourify stepped in with smart pouring technology that gave festival operators eyes on every pour — without interrupting the flow. Each pourer connected seamlessly to the Pourify Hub, with all data routed live to the cloud.
The result?
✅ Instant insight into pouring behaviour across bars
✅ Real-time syncing with POS data
✅ Full operational awareness, from back-of-house to the front line
✅ Zero slowdown for staff or service
All while the festival kept moving at full speed.
Even without changing the way bartenders worked, the impact was huge. Operators gained real-time visibility, were able to track patterns, and responded faster to inventory needs and inconsistencies.
It wasn’t just about catching errors — it was about building smarter systems.
By the end of the weekend, they had:
No spreadsheets. No guesswork. Just live data that made better decisions possible.
When you’re moving thousands of drinks an hour, small mistakes become big problems. Pourify offers a level of precision and visibility that festival and event operators simply didn’t have before — until now.
Whether it’s a concert, arena, or multi-day festival, Pourify helps you scale bar operations with full confidence and control.
We’re proud to support some of the biggest events in the world — helping them serve more, waste less, and stay sharp under pressure.
Because when every drop counts, control is everything.