privacy statement
Effective Date: 14-5-2025
Version 2
At Pourify B.V., your privacy is important to us. This Privacy Statement explains how we collect, use, and protect your personal data when you visit our website or use our smart beverage management solutions. We are committed to processing your data transparently and in full compliance with the General Data Protection Regulation (GDPR) and other applicable privacy laws.
Who We Are
Pourify B.V. is a hospitality technology company based in Amsterdam, the Netherlands. We provide smart pourers, hubs, and cloud-based analytics software that empower hospitality venues to reduce waste, optimize bar performance, and enhance bartender skills. In doing so, Pourify acts as a data controller when collecting and processing your data.
Information We Collect
We may collect the following types of personal and operational data:
- Contact Information: Your name, email address, phone number, or other identifiers.
- Account Information: If you create an account, we collect your username, password, and preferences.
- Pouring & Operational Data: Pour volumes, timestamps, pourer IDs, bottle IDs, and linked identifiers like venue, staff, or shift (if configured by the venue).
- Device & Usage Data: IP address, device/browser type, location, and interaction data on our website or cloud dashboard.
- Communication Data: Any information you provide when contacting us by email, chat, or social media.
- How We Use Your Information
We process your data for the following purposes:
- To deliver our services – smart pour tracking, dashboards, insights, and gamification.
- To provide support – answering inquiries, resolving technical issues.
- To personalize experiences – optimizing your interaction with the dashboard or venue-specific data.
- To analyze and improve – using aggregate and anonymized data to improve system accuracy and performance.
- To comply with legal obligations – such as fraud prevention, tax, or regulatory reporting.
- To send marketing communications – only where you have given explicit consent.
Legal Basis for Processing
Our processing is based on one or more of the following:
- Performance of a contract – delivering Pourify products and services.
- Legitimate interests – analyzing data to improve our offering and ensure security.
- Consent – for marketing, cookies, and affiliate tracking.
- Legal obligations – for compliance with applicable laws.
Anonymized and Aggregated Data
Pourify may use anonymized or aggregated data for purposes such as:
- Creating performance benchmarks
- Supporting industry insights or research
- Improving and training AI algorithms
- Commercial collaborations with partners
- Potential future sale of non-identifiable aggregated data
This data is irreversibly de-identified, meaning it cannot be traced back to individuals or venues. We never attempt to re-identify anonymized data and require the same of any third parties we work with.
Automated Processing & Profiling
Pourify may use automated systems, including machine learning models, to:
- Detect anomalies or unusual pouring behavior
- Provide performance scores or coaching feedback to bartenders
- Optimize inventory predictions
These systems do not make legally binding decisions. You may object to such processing or request human review where relevant.
Data Sharing and Disclosure
We may share your data with:
- Cloud infrastructure and analytics providers (e.g. AWS)
- CRM, email, and support tools (e.g. HubSpot, Intercom)
- Integration partners (e.g. POS systems, wholesalers)
- Regulatory authorities – if required by law
We do not sell or rent your personal information to third parties. Anonymized and aggregated data may be sold in the future, but never in a way that identifies a specific venue or individual.
International Data Transfers
Some data may be processed outside the European Economic Area (EEA). Where this occurs, we use appropriate safeguards such as Standard Contractual Clauses (SCCs) to protect your information.
How Long Do We Keep Your Data?
- Pouring and operational data – up to 7 years
- Account/contact data – for the duration of your account and up to 2 years after
- Anonymized data – may be retained indefinitely for statistical and research purposes
Data Security
Pourify uses appropriate technical and organizational measures including:
- Data encryption in transit and at rest
- Role-based access controls
- 24/7 monitoring and incident response
- Secure cloud infrastructure and regular audits
Your Rights Under GDPR
You have the right to:
- Access your personal data
- Correct inaccurate or outdated data
- Request deletion of your data
- Object to certain types of processing (e.g. profiling)
- Request data portability
- Withdraw consent at any time
Cookies and Similar Technologies
Our website uses cookies to:
- Provide essential functionality
- Improve performance and usage analytics
- Personalize content and offers
You can manage cookies via your browser settings or our cookie banner. We respect Global Privacy Control (GPC) signals where supported.
Affiliate and Referral Tracking
If you use a promo code or referral link (e.g. via an affiliate bartender program), we may track this activity for performance and reward purposes. This is done only with consent.
Third-Party Links
Our website may contain links to third-party sites. Pourify is not responsible for the privacy practices or content of those external websites.
Data Breaches and Incident Response
If your data is ever compromised, we will notify you and the relevant supervisory authority without undue delay, in line with GDPR requirements.
Complaints and Dispute Resolution
If you have concerns about how we handle your personal data, we encourage you to contact us first so we can address your concerns. You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or your local supervisory authority.
Changes to This Privacy Statement
We may update this statement as our business evolves or laws change. The most current version will always be available at pourify.com/privacy and will include the effective date at the top.
Contact Us
Pourify B.V.Rozengracht 145
1016 LW Amsterdam
The Netherlands
Version History:
- Version 1 / 2-4-2024
- Version 2 / 14-5-2025